Apple Shares Higher Pre-Market 

Shares in Apple are trading around 2.5% higher today ahead of the US open following the reporting of better-than-forecast Q1 results yesterday. Apple posted Q1 EPS of $1.52, vs $1.42 expected. A beta of 6.36%. Revenues were also above forecasts at $94.836 billion vs $92.906 billion expected, a beat of 2.08%. On the back of the more than 36% rally off the 2023 lows, the results were enough to drive Apple shares to fresh highs on the years despite the breakdown of the data showing that overall sales figures were down for a second consecutive quarter.

While sales figures were weak there were some highly positive takeaway from the earnings call which have clearly buoyed investors. CEO Tim Cook noted that Q1 marked a record quarter for the iPhone with installed devices hitting all-time highs despite a difficult macro backdrop. Additionally, Apple services recorded a record $20.9 billion in sales over the quarter with pair subscriptions now at 975 million, up 150 million from the prior quarter.

Bullish View

With the Fed having pivoted on rates this week and expectations of a pause and potential rate cuts later in the year, the near-term outlook looks positive for Apple and the tech sector as a whole. While USD rate expectations drop off, riskier assets should find better demand. The caveat to this will be how US recession risks develop in coming weeks and months. If fears of a recession grow more prominent this might start to hinder tech stocks.

Technical Views

Apple

Following a brief correction below the 167.45 level, Apple shares are today trading back above the level, which should see a bullish shift in momentum studies. With the uptrend well intact and 167.45 supporting, the focus is on a further push higher and a test of the 176.14 level next. To the downside, 157.39 is the next support level to note.